Improve payment success rates whilst complying with Strong Customer Authentication. (SCA) Rutger van Overbeek explored how using an exemption strategy based on an analysis of transaction risk can reduce the number of SCA-required transactions and make the process easier for customers. Also, how prioritising mobile payments can supply added benefits.
However, there are also implications for businesses regarding increased friction in the customer journey, internal process changes, and concerns with checkout declines and abandonment rates.
The detailed article below explores key considerations on the following key topics:
✔How SCA has changed the e-commerce payment landscape
✔ Ways to improve payment success rates whilst remaining compliant
✔ How to ensure an exemption strategy based on the analysis of transaction risk
✔ Why prioritising mobile payments is important